Did you know that 77 percent of adults in the United States use the internet on a daily basis? And of those 77 percent, 26% spend nearly all of their time online.
Because most Americans are online, you have a lot of options to share content with them and sell your company's products and services.
Make sure you're employing the correct promotional method to create more leads and see conversions from your content marketing efforts.
Continue reading to learn about some efficient promotional strategies for marketing your content and spreading the word about your company.
What Is Content Marketing?
Material marketing is a marketing strategy that entails producing a range of online content (blog articles, social media postings, videos, and so on) with the goal of attracting and maintaining customers.
The idea is to deliver useful, quality information to your audience in order to establish trust and raise the possibility of them purchasing items or services from you in the future.
Importance of Content Marketing
There are a slew of advantages to having a solid content marketing plan, including the following:
- Improve your brand's reputation by increasing trust.
- Increase the number of conversions on your website
- Enhance your search engine rankings
- Attract new leads in a cost-effective manner.
Content marketing also assists you in establishing oneself as an industry expert or authority figure. As a result, your conversions will grow, and you'll be able to establish a solid reputation for your company and brand.
Promotional Tactics Every Content Marketer Should Use
As you can see, strong content marketing is critical if you want your company to be successful in the long run. When it comes to marketing your content, here are seven strategies to consider.
1. Reach out to Influencers
Working with social media influencers is frowned upon by some. Influencer marketing, in actuality, can result in some astronomically high conversion rates.
Influencers who have worked hard to acquire a loyal following can be a valuable asset to your organization, helping to spread the word about your brand and the content you've created.
To find out how much an influencer will charge to share your content on their social media networks, reach out to them and request a price.
2. Mention Your Sources
Mention and tag professional sources when you share your posts or videos on social media if you're quoting them in your online content — and you should be if you aren't already.
Your sources will frequently notice the mention and investigate what you've developed. They might even post your work to their own social media accounts.
This increases the amount of engagement and followers you receive from a single post by exposing you to a much larger audience.
3. Email Your Sources
Sending an email to a busy person is a great way to ensure that they see your content.
Notify them that you've written a blog post or made a video mentioning them or their research.
Many professionals have busy social media pages, and it's possible that your mention or tag will go unnoticed.
If you send them an email, they'll be more likely to see your post and may be more motivated to share it with their followers.
4. Submit to Content Communities
There are numerous websites dedicated to assisting content creators in increasing their following and exposing their content to a larger audience.
These websites have a lot of competition, but they can be incredibly useful, especially if you're producing high-quality content.
It's a good idea to do more than simply self-promote if you join one of these communities. Remember, this is a community, so share other people's work and interact with others who are posting on the site.
It's also a good idea to just post your best stuff. You don't have to use these platforms for every piece of content you make.
5. Send Content to Your Email List
You don't have an email list, do you? Make one as quickly as possible. With an email list, you'll have direct access to people who are already interested in what your business has to offer.
Once you've built up an email list, start sending out frequent email updates with your content. Limit yourself to one email every day to avoid spamming the folks on your list.
6. Use Paid Ads Strategically
When it comes to promoting your internet material, you can always take the sponsored route.
But be cautious about how you go about it. Otherwise, you can end up spending a lot of money that you might not be able to recover.
Pay to promote specific pieces of content that you want to reach a larger audience with.
Also, make sure your work is clearly labeled as sponsored. This increases your trust and protects you from being fined by the platforms where you advertise.
7. Hire a Professional
Finally, you might want to consider employing a content marketing specialist, such as those found on this page, to assist you in reaching a larger audience with your material.
There are many content marketing experts out there who are up to date on the latest techniques and tools for getting your material in front of as many people as possible.
Just make sure you do your homework before choosing one of these experts to ensure they're reliable and have a strong web reputation.
Need More Content Marketing Help?
As you can see, there are a variety of promotional strategies that you can use as part of your content marketing strategy.
When you're just starting started with content marketing, these seven methods are a terrific place to start.
However, do you require more assistance in developing a content strategy? If that's the case, we've got plenty of material for you.
Today, visit our Content Strategy area for a selection of materials that will educate you how to create outstanding content, stay on track, and enhance your productivity.
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